As a lover of all things beauty related, I was inspired to formulate luxury Irish selfcare products. This ethos resonates in the brand through all our products which are created with consumers health benefits and a friendly environmental impact at its core. Our motto at Decroí is to create products which are both ‘clean and green’. The term clean beauty is a relatively new buzz word in the cosmetics industry and one that I welcome as it refers to products that have non-toxic ingredients. As a toxicologist, I am acutely aware of the negative effects that certain ingredients can have on our bodies from either a long or short term toxicity perspective or from various routes of exposure, so creating products which are non-toxic / clean is of great importance to me.