Decroí originates in Ireland. It is a story of love, passion, determination and fond childhood memories. These attributes were the inspiration for the Decroí range of products. They uniquely care for your skin, your body, your home and the environment. In my childhood, my mother often offered us homemade, delicious, healthy meals saying they were made with a heart and a half.
This creative ethos stayed with me to this day. They are the very core that inspired me to create quality products, from the heart, centred on 'clean' beauty solutions to enhance our everyday lives. Decroí is a term coined by merging two Gaelic words, 'de' and 'croí' (pronounced decree) together to mean 'from the heart'. They exemplify the wholesome ethos of our range of products.
As a qualified Medicinal Chemist and a Toxicologist, I have formulated the Decroí range of non-toxic, clean, eco-friendly effective skincare which are composed of carefully selected organic and vegan ingredients. They embrace a love of nature, beauty, quality and our environment. The Decroí story truly comes from the heart. Enjoy these attributes as it unfolds.
As a lover of all things beauty-related, I was inspired to formulate luxurious Irish self-care products. This ethos resonates in the brand through all our products, which are created with consumer health benefits and a friendly environmental impact at its core. Our motto at Decroí is to create products which are both ‘clean and green’.
The term 'clean beauty' is a relatively new buzzword in the cosmetics industry, and one that I welcome as it refers to products that have non-toxic ingredients. As a toxicologist, I am acutely aware of the negative effects that certain ingredients can have on our bodies from either a long- or short-term toxicity perspective, or from various routes of exposure - so creating products which are non-toxic / clean is of great importance to me.